Online Buzz- The Gargoyle by Andrew Davidson (Debut Novel)

One upcoming debut novel that’s been getting intense coverage online is Andrew Davidson’s The Gargoyle. An extraordinary debut novel of love that survives the fires of hell and transcends the boundaries of time.

Andrew Davidson’s agent initially rejected a cool US$1 million offer for the book, and it turned out to be a wise move as Doubleday wounded up paying US$1.25 million – for a debut novel!

Doubleday publishing has been working overtime pushing the publicity buttons for this title taking advantage of the vast resources available online.

From USA Today:

The campaign is burning up online. At burnedbylove.com, visitors are sharing details about intense relationships. A Gargoyle Flickr Group lets people post gargoyle photos. There’s content on MySpace, Facebook and Doubleday’s YouTube channel.

“It’s definitely our most ambitious in terms of creating a campaign that engages the current social-networked way people are using the Net,” says Doubleday’s Jeffrey Yamaguchi….

For full The Gargoyle details visit: http://doubleday.com/thegargoyle

You can also read an excerpt of the book on the site, or download it as a PDF.

Also be sure to check out the online elements to the book: http://burnedbylove.com

For early reviews and pre-order, check out the Amazon.com page.

The Gargoyle by Andrew Davidson will be out August 5, 2008 (USA).

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